A milestone with an asterisk

Kick reached a major benchmark in 2026, announcing 100 million users on April 9, roughly three years after its January 2023 launch. By March 2026, the platform was routinely logging more than 500 million hours watched per month, and its co-founders have reportedly invested close to $1 billion in building it up.

Kick's core pitch remains its economics. The platform still touts a 95/5 revenue split in creators' favor, compared with Twitch's 50/50, with enhanced rates for exclusive streamers, though multistreaming cuts payouts by roughly half.

The payout controversy

That generous split collided with a messy dispute over how Kick counts engagement. Late in 2025 the platform overhauled its view-tracking to detect artificial activity, and the fallout has reverberated into 2026:

Adin Ross said his Kick Partner Program payout fell from more than $1 million in July 2025 to $243,000 in November 2025, calling it unfair.
Asmongold said his own payout was largely unaffected by the changes.
CEO Ed Craven said creators with authentic audiences should not see any meaningful drop.

The split reactions capture the tension: the crackdown rewards genuine engagement but has left some high-profile earners feeling burned.

Growth beyond the West

The 100 million figure is being driven heavily by international expansion. Kick has pointed to Latin America, the Middle East and North Africa, and Japan as growth hubs, and it rebuilt its mobile app and reworked its discovery algorithm to capitalize. That global push helps explain how the platform keeps scaling even as it fights headline disputes at home.

For streamers weighing a move, the calculus is nuanced. The 95/5 split is still the most creator-favorable in the business, but the payout overhaul is a reminder that a headline percentage means little if the underlying view counts get reweighted. Craven's framing, that authentic audiences are protected, will be tested as more creators share their numbers. Either way, Kick has firmly established itself as the challenger reshaping the streaming economy, milestone and controversy alike.