Catch, battle, and collect — the games and the TCG.
Mega Mewtwo X ex and Mega Greninja ex lead the expansion, and second-anniversary events begin with a gift ticket for a booster pack with a guaranteed ★★ card.
The Pokémon Company International calls it the brand’s first physical retail space outside Asia. There’s no address or exact date yet, but exclusive merchandise is promised.
An October 15 producer letter also promises a First Partners special pack, Community Decks, unlimited rental decks and easier trading.
Halloween 2026 runs October 27 to November 5, with a Chandelure Super Mega Raid Day on October 31 and Super Max Level for Mega Sableye.
Prerelease events start October 24 at select Play! Pokémon stores, two weeks before the Mega Evolution expansion launches on November 6.
The 30th Celebration expansion launches worldwide September 16, with all-foil packs, new Pikachu artwork and classic cards returning.
Pokemon marked its 30th anniversary in 2026 with record financials, its first official LEGO sets, a new Netflix season, and a World Championships in San Francisco.
The mobile card game Pokemon TCG Pocket has generated roughly $1.6 billion since launch, sustaining a rapid expansion schedule even as year-two revenue cools.
Pokemon GO turned 10 under new owner Scopely, which bought Niantic's games for $3.5 billion, as the 2026 GO Fest season tours Tokyo, Chicago, and Copenhagen.
Pokemon Legends: Z-A sold nearly 6 million copies in a week, and 2026 brought a Generation 10 reveal plus the free-to-play competitive battler Pokemon Champions.
The Mega Evolution block has driven the Pokemon TCG all year, from Pitch Black's Mega Darkrai ex to a landmark global 30th anniversary set in September.
A Pikachu Illustrator card sold for a record $16.5 million in 2026, headlining a bifurcated market where vintage grails soar while overprinted modern cards soften.
