The quiet tax on every gaming build

If a new gaming PC feels more expensive in 2026, it is not your imagination. A sweeping memory shortage has rippled across DRAM, NAND, and graphics memory, and it is landing on the exact components gamers care about most. Analysts at IDC forecast average PC prices climbing 4 to 6 percent this year, with a pessimistic scenario reaching 8 percent. Major OEMs including Dell and Lenovo have reportedly planned adjustments of up to 15 percent on some configurations.

How bad the numbers got

The clearest way to feel the shift is at the component level:

A DDR5 kit that sold for roughly $88 in early 2025 reportedly hit around $440 by December 2025.
NAND flash costs have been cited as up nearly 250 percent, pushing SSD prices higher.
Both AMD and NVIDIA have seen board pricing rise, and AMD confirmed Radeon RX 9000 series increases with a further bump flagged for January 2026.

The root cause is the AI boom. Memory manufacturers share production lines between consumer DRAM and the high-bandwidth memory that data-center accelerators devour, and they are steering capacity toward the higher-margin AI parts rather than expanding consumer supply.

Strange times at retail

The fallout has produced some genuinely odd moments. Some system builders have begun selling pre-built PCs with no memory installed, leaving buyers to source their own. Framework paused standalone RAM sales to curb scalping. IDC expects the overall PC market to contract and not fully recover until around 2029.

For gamers, the advice is unglamorous but practical. If a build is working, holding onto existing memory and storage is more valuable than usual. Shopping the used market carefully, watching for kit bundles, and prioritizing the parts that actually bottleneck your games can soften the blow. The shortage is macroeconomic and largely outside any one buyer's control, but understanding why prices are moving makes it easier to time a purchase and avoid overpaying in a panic.

The memory crunch is now the connective thread behind delayed GPUs, pricier consoles, and premium handhelds pushing past four figures. It is the single biggest hardware story of 2026.